Innovative design
A British studio creating original toys, characters and collectables.
About us
Designed to be collected — and squeezed.
Squishby is an innovative British toy design studio. We’re creating a unique collectable range of our own — characters, gifts and packaging with personality — and we also offer popular sensory and squishy toys from trusted larger brands.
Ideas start in the UK. We develop the world, the brand and the products here, then work with manufacturing and ranging partners to bring them to people who love to squeeze, collect and smile.
Playful by nature.
Thoughtfully developed.
Made to be squeezed. ♡
Original collectables
A unique Squishby range designed in-house, with packaging people want to keep.
Loved top brands
Guaranteed authentic. Popular sensory and squishy toys from established brands.
Every product is checked and authenticated before posting.
What we do
Sensory & squishy
Popular squishy and sensory toys from established brands.
Food-inspired characters
Playful characters with personality — made to collect.
Collectables & gifts
Pieces people want to keep, display and give.
Our collectables
An original Squishby range, designed in-house.
Designed & developed in Britain
Ideas developed in the UK, with trusted partners.